Salesforce Nonprofit Cloud: A Comprehensive Guide

For nonprofits looking to learn, understand, and prepare for success in the digital age, Salesforce Nonprofit Cloud is the solution.

Nonprofits face many challenges in achieving their missions, such as fundraising, managing donor relationships, delivering programs, and measuring impact. To overcome these challenges, nonprofits need a powerful and flexible platform that can help them streamline their operations, engage their stakeholders, and amplify their impact.

In this comprehensive guide, we’ll delve into the world of Salesforce Nonprofit Cloud, exploring its features, benefits, pricing, and even certification opportunities. By the end, you’ll be equipped with the knowledge to harness the power of Salesforce to drive your nonprofit’s mission forward.

salesforce nonprofit cloud

What is Salesforce Nonprofit Cloud?

Salesforce Nonprofit Cloud is a specialized version of Salesforce tailored for nonprofit organizations. It provides a comprehensive suite of tools and features tailored to the unique needs and challenges of the nonprofit sector.

Salesforce Nonprofit Cloud is a set of solutions built on the Salesforce platform that enables nonprofits to manage their entire organization in one place. Salesforce Nonprofit Cloud includes NPSP, which is a free and open-source package of customizations and configurations that adapts Salesforce for the nonprofit sector. Salesforce Nonprofit Cloud also includes other solutions that extend NPSP’s functionality, such as Program Management Module (PMM), Case Management Module (CMM), Fundraising Performance Management (FPM), Marketing Cloud for Nonprofits, and Philanthropy Cloud.

What are the Features of Salesforce Nonprofit Cloud?

Salesforce Nonprofit Cloud is a CRM software designed specifically for nonprofits. It integrates fundraising, marketing, programs, and grants. Here are the 5 features of Salesforce Nonprofit Cloud are:

  1. Fundraising
  2. Program Management
  3. Marketing and Engagement
  4. Operations
  5. Grantmaking


Salesforce Nonprofit Cloud helps nonprofits build lasting relationships with all supporters, from individual donors to major foundations. It allows nonprofits to track donations, campaigns, events, pledges, and recurring gifts in one place. It also provides tools for online giving, peer-to-peer fundraising, and donor engagement.

Program Management

Salesforce Nonprofit Cloud helps nonprofits deliver impact at scale by managing their programs, services, and outcomes. It enables nonprofits to track clients, cases, referrals, interventions, and progress in a centralized system. It also provides tools for data collection, reporting, and analysis.

Marketing and Engagement

Salesforce Nonprofit Cloud helps nonprofits know and expand their community with personalized experiences. It enables non-profit organizations to divide their audience, build targeted campaigns, and evaluate their effectiveness. It also offers services for email marketing, social media marketing, and web analytics.


Salesforce Nonprofit Cloud helps nonprofits power their teams with insightful actions and seamless teamwork. It allows nonprofits to streamline their workflows, automate their tasks, and integrate their systems. It also provides tools for accounting, budgeting, grant management, and compliance.


Salesforce Nonprofit Cloud helps nonprofits distribute funds or in-kind grants to other organizations or individuals. It allows nonprofits to manage the entire grant lifecycle, from application to evaluation. It also provides tools for online grant portals, budget tracking, payment processing, and impact measurement.

salesforce nonprofit cloud features

What are the Benefits of Salesforce Nonprofit Cloud?

Here are the 3 benefits of Salesforce Nonprofit Cloud are:

  1. Scalability
  2. Integration
  3. Innovation


Salesforce Nonprofit Cloud is scalable and adaptable to the changing needs and goals of nonprofits. Nonprofits can start with NPSP as their core solution and add other solutions as they grow and expand their operations. They can also customize and configure Nonprofit Cloud Salesforce to suit their specific requirements and preferences.


Salesforce Nonprofit Cloud is integrated with other Salesforce products and services that enhance its functionality and value. For example, nonprofits can use Salesforce Essentials to manage their contacts and tasks; Salesforce Service Cloud to provide customer service; Salesforce Platform to build custom apps; Salesforce AppExchange to access thousands of pre-built apps; and Education Cloud to support their education initiatives.


Salesforce Nonprofit Cloud is innovative and future-ready with the latest technologies and best practices. Nonprofit organizations leverage the power of the Internet of Things (IoT), machine learning (ML), artificial intelligence (AI), blockchain, and social media to improve their efficiency, effectiveness, and engagement. They also benefit from the constant updates and improvements that Salesforce provides.

salesforce nonprofit cloud benefits

What is the Difference Between Salesforce Nonprofit Cloud and Salesforce Nonprofit Success Pack (NPSP)?

Salesforce Nonprofit Cloud is a broader term that encompasses NPSP and other solutions that extend its functionality, such as PMM, CMM, FPM, Marketing Cloud for Nonprofits, and Philanthropy Cloud. NPSP is a part of Salesforce Nonprofit Cloud but not the whole thing. NPSP is a free and open-source package that adapts Salesforce for the nonprofit sector. It provides the basic functionality and data model nonprofits need to manage their donors, donations, campaigns, and contacts. 

How much is Salesforce Nonprofit Cloud Pricing?

Salesforce Nonprofit Cloud pricing depends on the number of users and the solutions nonprofits choose. NPSP is free for up to 10 users for qualified nonprofits. For more than 10 users, nonprofits can get a discount of up to 50% on the regular Salesforce pricing. The other solutions that are part of Salesforce Nonprofit Cloud have different pricing models and tiers. For example, PMM is free for up to 20 users; CMM is $36 per user per month; FPM is $50 per user per month; Marketing Cloud for Nonprofits starts at $400 per month; and Philanthropy Cloud starts at $50 per user per year.

FAQ about Salesforce Nonprofit Cloud

What is the Salesforce Nonprofit Success Pack (NPSP), and is it included with Nonprofit Cloud?

NPSP is a free and open-source package of customizations and configurations that adapts Salesforce for the nonprofit sector. It provides the basic functionality and data model that nonprofits need to manage their donors, donations, campaigns, and contacts. NPSP is included with Nonprofit Cloud as the core solution for nonprofits. Read the blog article “9 Most Used Salesforce Products” to learn more about the various salesforce products.

What are some common use cases for Salesforce Nonprofit Cloud?

Salesforce Nonprofit Cloud offers diverse and versatile solutions for nonprofits, accommodating organizations of all sizes and types. Its common use cases encompass fundraising, enabling nonprofits to efficiently manage donor relationships, fundraising campaigns, and performance tracking. It also facilitates program delivery by aiding project planning, monitoring, and impact assessment. Additionally, nonprofits can leverage the platform for stakeholder engagement, fostering connections with donors, volunteers, partners, and beneficiaries, while creating vibrant online communities and promoting a culture of giving and feedback. Salesforce Nonprofit Cloud empowers nonprofit organizations to enhance their operations, increase their impact, and further their missions through a comprehensive suite of tools and capabilities.

How to Become a Salesforce Certified Nonprofit Cloud Consultant?

The Salesforce Nonprofit Cloud Consultant certification is a testament to the expertise of professionals specializing in Salesforce Nonprofit Cloud solutions for nonprofit organizations. To achieve this certification, candidates must fulfill specific prerequisites, including a minimum of two years of experience in implementing Salesforce solutions and at least one year of experience within the nonprofit sector. Proficiency in NPSP and other components of Salesforce Nonprofit Cloud, along with a solid grasp of nonprofit industry practices and terminology, is essential. The salesforce certification process involves passing the Salesforce Certified Nonprofit Cloud Consultant exam, which comprises 60 multiple-choice questions covering topics like NPSP administration, data migration, fundraising processes, program management, marketing strategies, analytics, and reporting. The exam fee is $200 USD for the initial attempt and $100 USD for retakes. Preparation involves online courses, official guides, and practice with sample questions to ensure success.

What are the Resources for Salesforce Nonprofit Cloud Certification?

Resources for the Salesforce Nonprofit Cloud certification are abundant and crucial to exam success. There are numerous online resources available to assist with your Salesforce Nonprofit Cloud certification exam preparation. Trailhead offers engaging modules, projects, quizzes, and digital badges to introduce you to Salesforce features and Nonprofit Cloud advancements. The official exam guide, available through the Salesforce Certification website, provides a comprehensive overview of exam details, objectives, sample questions, and registration procedures. You can also find online courses and Salesforce nonprofit cloud consultant practice exams on platforms like Udemy, CertsHero, and VMExam that offer realistic questions and explanations that will strengthen your knowledge. 

Additionally, enrolling in Salesforce training courses further enriches your preparation experience. Collectively, these resources empower you on your path to becoming a certified Salesforce Nonprofit Cloud Consultant.

Last Updated on November 11, 2023

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Nihat Ferda
Nihat Ferda
Salesforce Certified Administrator & Developer, Technical Writer Nihat FERDA, a technical writer, holds a bachelor of science in electronics engineering, along with Salesforce Administrator and Developer certifications. He writes on several topics with varied skills, such as DevOps engineering, Cyber Security Ops, AWS, Agile, Jira, Linux, and Python.