Full Guide to Understanding Salesforce Roles, Responsibilities, and Rewards

In today’s rapidly evolving digital landscape, the Salesforce platform stands as a cornerstone for countless businesses seeking to optimize their customer relationship management (CRM). With its robust suite of features, Salesforce is not just a tool but a comprehensive ecosystem that supports a diverse array of roles tailored to enhance business operations and drive growth. Whether you’re considering a career in Salesforce or looking to understand how it can transform your business, recognizing the key roles within its ecosystem is crucial.

This guide delves into the core Salesforce roles, from Admins and Developers to Technical Architects and Platform Managers, each playing a pivotal role in leveraging the platform’s capabilities to meet distinct business needs. By understanding these roles, their responsibilities, and the rewards they offer, you will be equipped to navigate the Salesforce landscape more effectively, ensuring that your business harnesses the full potential of this powerful platform.

Salesforce roles and responsibilities

What are the Key Roles in the Salesforce Ecosystem?

Here are the key roles typically found within Salesforce implementations:

  • Salesforce Admin
  • Salesforce Developer
  • Salesforce DevOps Engineer
  • Salesforce Consultant
  • Salesforce Business Analyst
  • Salesforce Product Owner
  • Salesforce Project Manager
  • Salesforce Solution Architect
  • Salesforce Technical Architect
  • Salesforce Marketers
  • Salesforce Platform Manager

Salesforce Admin

The Salesforce Admins are vital players in any organization using Salesforce and business leaders who ensure that the company gets the most out of its Salesforce platform. They manage users, automate complex business processes, and create reports and dashboards. Salesforce Admin roles are abundant, given the platform’s widespread adoption by a wide array of industries, from technology to healthcare, finance, and beyond.

Salesforce Admin Roles & Responsibilities

Here are Salesforce Admin roles and responsibilities:

  • Managing users, data, and security
  • Maintaining and customizing Salesforce applications
  • Building reports, dashboards, and workflows
  • Implement new enhancements
  • Assisting users and providing training
  • Creating reports and dashboards
  • Keeping abreast of new Salesforce features and functionality
Salesforce admin roles and responsibilities

Salesforce Admin Salary Range

The average salary range for a Salesforce Admin in the US is $75,000 to $115,000 according to Payscale.

Salesforce Admin Certifications

Salesforce Developer 

Salesforce Developers are the technical maestros and leverage the Salesforce platform to design and implement powerful, scalable custom applications. They write code and build applications within Salesforce, utilizing Apex and Visualforce. They harness the power of Salesforce’s cloud-based technologies to create effective business solutions. With the rapid evolution and adoption of Salesforce, this role is highly demanded.

Salesforce Developer Roles & Responsibilities

Here are Salesforce Developer roles and responsibilities:

  • Designing, coding, and implementing Salesforce applications
  • Creating timelines and development goals
  • Testing the stability and functionality of the application
  • Troubleshooting and fixing bugs
  • Writing documents and providing technical training to other team members
Salesforce developer roles and responsibilities

Salesforce Developer Salary Range

The average salary range for a Salesforce Developer in the US is between $110,000 and $140,000 according to Indeed.

Salesforce Developer Certifications

Salesforce DevOps Engineer 

A Salesforce DevOps Engineer is integral to any team aiming to implement Continuous Integration and Continuous Deployment (CI/CD) for Salesforce. They bridge the gap between development and operations, ensuring smooth, efficient workflows. The role requires a mix of software development and IT operations skills. There’s a growing demand for Salesforce DevOps Engineers as companies realize the benefits of a DevOps culture.

Salesforce DevOps Engineer Roles & Responsibilities

Here are Salesforce DevOps Engineer roles and responsibilities:

  • Establishing a DevOps culture and mindset across the teams
  • Implementing CI/CD for Salesforce
  • Automating the Salesforce deployment process
  • Ensuring optimal performance of Salesforce systems and products
  • Troubleshooting and maintaining development tools and environments
Salesforce devops engineer roles and responsibilities

Salesforce DevOps Engineer Salary Range

The average salary for a Salesforce DevOps Engineer in the US is between $120,000 and $160,000 according to Glassdoor.

Salesforce DevOps Engineer Certifications

Salesforce Consultant

A Salesforce Consultant combines business acumen and Salesforce knowledge to create tailored solutions that solve complex business problems. These professionals are in demand across industries, working as strategic partners to businesses seeking to leverage Salesforce to its full potential.

Salesforce Consultant Roles & Responsibilities

Here are Salesforce Consultant roles and responsibilities:

  • Analyzing business processes and requirements
  • Designing and implementing Salesforce solutions
  • Providing training and support to Salesforce end-users
Salesforce consultant roles and responsibilities

Salesforce Consultant Salary Range

The average salary for a Salesforce Consultant in the US ranges between $90,000 and $130,000 according to ZipRecruiter.

Salesforce Consultant Certifications

  • Salesforce Certified Sales Cloud Consultant
  • Salesforce Certified Service Cloud Consultant

Salesforce Business Analyst

A Salesforce Business Analyst plays a crucial role in ensuring that the organization’s Salesforce solution aligns with business goals. They bridge the gap between business operations and IT, translating business needs into effective Salesforce solutions. The role is crucial to any organization looking to maximize its return on Salesforce investments.

Salesforce Business Analyst Roles & Responsibilities

Here are Salesforce Business Analyst roles and responsibilities:

  • Defining business requirements and reporting them back to stakeholders
  • Designing and launching new features and analyzing Salesforce data
  • Ensuring the Salesforce platform meets the needs and goals of the company
Salesforce business analyst roles and responsibilities

Salesforce Business Analyst Salary Range

The average salary range for a Salesforce Business Analyst in the US is between $80,000 and $100,000 according to Salary.com.

Salesforce Business Analyst Certifications

Salesforce Product Owner

The Salesforce Product Owner is a key stakeholder in the organization’s Salesforce initiatives. They align the development work with business strategies, ensuring that the delivered Salesforce solution provides maximum business value. This role is pivotal in Agile development environments and is increasingly in demand as more organizations adopt Agile practices. Although Salesforce Administrators (or Admins) are typically hired for this purpose, there has been an increase in the number of companies employing a dedicated Salesforce Product Owner.

Salesforce Product Owner Roles & Responsibilities

Here are Salesforce Product Owner roles and responsibilities:

  • Defining and prioritizing the product backlog
  • Overseeing development stages
  • Liaising between stakeholders and the development team
Salesforce product owner roles and responsibilities

Salesforce Product Owner Salary Range

The average salary for a Salesforce Product Owner in the US ranges between $90,000 and $135,000 according to Glassdoor.

Salesforce Product Owner Certifications

  • Certified Scrum Product Owner (CSPO)
  • SAFe 5 Product Owner/Product Manager

Salesforce Project Manager 

A Salesforce Project Manager oversees the successful delivery of Salesforce projects. They coordinate cross-functional teams, manage resources, and ensure that the project goals align with business objectives. This role is essential for businesses looking to ensure their Salesforce projects are delivered on time and within budget.

Salesforce Project Manager Roles & Responsibilities

Here are the Salesforce Project Manager roles and responsibilities:

  • Planning and defining project scope
  • Managing project risks and issues
  • Coordinating with different teams to deliver the project
Salesforce project manager roles and responsibilities

Salesforce Project Manager Salary Range

The average salary range for a Salesforce Project Manager in the US is between $90,000 and $130,000 according to Indeed.

Salesforce Project Manager Certifications

  • Project Management Professional (PMP)
  • Certified Scrum Master (CSM)
  • Salesforce Certified Administrator
  • Salesforce Certified Platform App Builder
  • Salesforce Certified Advanced Administrator
  • Salesforce Certified Sales Cloud Consultant
  • Salesforce Certified Service Cloud Consultant.

Salesforce Solution Architect

A Salesforce Solution Architect designs and oversees the solution architecture for Salesforce projects. They have a broad understanding of the Salesforce platform, and their main responsibility is to design robust Salesforce solutions that align with business needs. This role is crucial for businesses that require complex Salesforce implementations.

Salesforce Solution Architect Roles & Responsibilities

Here are Salesforce Solution Architect roles and responsibilities:

  • Designing robust Salesforce solutions
  • Overseeing the implementation of these solutions
  • Liaising between stakeholders and the technical team
Salesforce solution architect roles and responsibilities

Salesforce Solution Architect Salary Range

The average salary for a Salesforce Solution Architect in the US is between $130,000 and $170,000 according to Glassdoor.

Salesforce Solution Architect Certifications

  • Salesforce Certified Solution Architect
  • Salesforce Certified Technical Architect

Salesforce Technical Architect

A Salesforce Technical Architect is the pinnacle of Salesforce roles. They are responsible for designing and managing complex technical solutions on the Salesforce platform. Businesses that have intricate Salesforce implementations often require the expertise of a Technical Architect.

Salesforce Technical Architect Roles & Responsibilities

Here are Salesforce Technical Architect roles and responsibilities:

  • Designing and implementing complex technical solutions
  • Ensuring the Salesforce solution aligns with IT strategy
  • Providing technical guidance to the development team
Salesforce technical architect roles and responsibilities

Salesforce Technical Architect Salary Range

The average salary for a Salesforce Technical Architect in the US ranges between $140,000 and $200,000 according to Payscale.

Salesforce Technical Architect Certifications

  • Salesforce Certified Technical Architect
  • Salesforce Certified Application Architect

Salesforce Marketers

Salesforce Marketers are responsible for managing marketing campaigns within the Salesforce platform. They utilize Salesforce Marketing Cloud to create personalized, cross-channel marketing campaigns that improve customer engagement. The demand for Salesforce Marketers is high as companies continually look to improve their marketing strategies.

Salesforce Marketers Roles & Responsibilities

Here are Salesforce Marketer’s roles and responsibilities:

  • Designing and executing marketing campaigns
  • Managing customer journeys
  • Analyzing and reporting on campaign performance
Salesforce marketers roles and responsibilities

Salesforce Marketers’ Salary Range

The average salary for a Salesforce Marketer in the US ranges between $80,000 and $110,000 according to Indeed.

Salesforce Marketer Certifications

  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Consultant

Salesforce Platform Manager

Salesforce Platform Manager is very operational, and its responsibilities in Salesforce include those of the Salesforce Administrator position, plus those of taking a more strategic view of the platform and possibly leading a small team. The role of the Salesforce Platform Manager can shift from hands-on, tactical work to more strategic, theoretical tasks at times. They’ll be in charge of a large group of people, including Salesforce Administrators, Developers, and Business Analysts.

Salesforce Platform Manager Roles & Responsibilities

Here are the Salesforce Platform Manager roles and responsibilities:

  • Controlling the overall platform and multiple team collaborations
  • Overseeing the Salesforce path and organizing all upcoming platform efforts
  • Assigning the tasks to the Salesforce team
  • Managing the Vendor
  • Running demos and getting feedback
  • Tracking and handling releases and bugfixes
  • Setting goals for feature request backlogs from the business
Salesforce platform manager roles and responsibilities

Salesforce Platform Manager Salary Range

The median salary for a Salesforce Platform Manager in the US is about $136,490 according to Indeed.


Salesforce roles provide immense value to businesses, enabling them to maximize their use of the Salesforce platform. Each role offers unique opportunities and challenges. However, one common thread is the need for proper training and certifications. Achieving success in Salesforce roles requires a solid understanding of the platform, dedication, and the ability to adapt to the rapidly evolving Salesforce ecosystem. The right role can provide a challenging, rewarding career with plenty of room for growth and development.

Clarusway is the Starting Point for Your Salesforce Adventure

The Salesforce industry is growing rapidly, and it is expected that the Salesforce Ecosystem will create 5 million new jobs by 2025. Furthermore, Salesforce is expanding faster than 75 percent of the top 100 technology companies.

If you’re looking for a job as a Salesforce administrator or developer, the Clarusway Salesforce Admin and Developer Course will provide you with valuable experience building and contributing to actual products. You can use Salesforce without knowing how to code. You’ll also learn Salesforce’s preferred programming languages, so you’ll be well-equipped for future Salesforce Developer positions.

In order to get certified in Salesforce, you must first complete the Salesforce Administrator, Salesforce App Builder, Salesforce Advanced Admin, and Salesforce Platform Developer I examinations, all of which you will be prepared to take after finishing the Salesforce course.

Take our Clarusway Salesforce training program now if you’re ready to jumpstart your career in a new direction.


What are the most in-demand Salesforce roles?

Salesforce Administrators, developers, and Consultants are currently among the most sought-after roles due to their ability to customize the platform to meet specific business needs.

How can one transition into a Salesforce career without prior experience?

Transitioning into a Salesforce career requires learning the platform, which can be done through online resources, trailhead, or formal education. Gaining a Salesforce certification can also enhance job prospects. With the right training and a keen interest in learning, one can start a Salesforce career even without prior experience. For detailed information on the subject, you can take a look at our article “Can You Get A Job In Salesforce Without Experience“.

Are Salesforce certifications worth it?

Yes, Salesforce certifications validate your skills and knowledge of the platform. Salesforce certifications can enhance job prospects, increase earning potential, and demonstrate your commitment to professional growth.

Are Salesforce roles interchangeable?

While some skills and knowledge overlap, each Salesforce role requires distinct duties and specific expertise. However, a professional can transition between roles with additional training and experience.

Can a person have multiple Salesforce roles?

Yes, especially in smaller companies, a person may wear multiple hats, such as administrator and Developer. However, as the complexity of Salesforce implementations grows, roles become more specialized.

Are Salesforce roles limited to the ones mentioned in this article?

No, Salesforce roles can be diverse and are not limited to the ones listed in this article. There are many other roles, such as Salesforce Trainer, Salesforce QA, and Salesforce Technical Writer. The roles vary based on the needs and size of the organization.


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